SMMEMS505A - Plan, implement and manage email marketing
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Chapter 1. The next phase of social media marketing
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Chapter 2. Landing Pages
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Chapter 3. Retargeting
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Chapter 4. Email marketing
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Assessment Task 1
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Assessment Task 2
Welcome to The Diploma of Social Media Marketing
Course Overview
1.0 Introduction to SMMEMS505A - Plan, implement and manage email marketing
1.1 Review of the social media process
1.2 Social Media Conversion
1.3 Landing Pages and Retargeting
1.4 Email Acquisition and Email Marketing
2.1 Landing Pages - An Introduction
2.2 Benefits of Landing Pages
2.3 Linking Conversion to your Objective
2.4 Landing Page Builders
2.5 Main Elements of Landing Pages
2.6 Measurement and A_B Testing
2.7 Case Studies
2.8 Landing Page Course
3.1 Retargeting - An Introduction
3.2 Custom Audiences
3.3 How to Set Up Cookies
3.4 Regulations
3.5 Retargeting Strategy
4.1 Email Marketing - An Introduction
4.2 Email Features, Opportunities and Constraints - PART 1
4.2 Email Features, Opportunities and Constraints - PART 2
4.2 Email Features, Opportunities and Constraints - PART 3
4.3 Auditing Past Email Activity
4.4 Email Acquisition: How Will You Attract New Signups?
4.5 Developing An Email Marketing Strategy
4.6 Platforms, Resources and Budgeting
4.7 Implementation: Bringing Your Strategy to Life
4.8 Measuring and Reporting
4.9 Case studies - SOCIAL MEDIA CONVERSION & EMAIL MARKETING
