Course curriculum

  • 1
    SMMBCM501A Introduction
  • 2
    Chapter 1. The Social Media Landscape
  • 3
    Chapter 2. Introduction to Content Marketing
  • 4
    Chapter 3. Content Marketing Strategy
  • 5
    Chapter 4. Creating Content
  • 6
    Assessment Task 1
  • 7
    Assessment Task 2
  • Welcome to The Diploma of Social Media Marketing Course Overview First Activity - Choose your Business
  • 1.1 The Social Media Landscape 1.2 Social Media Usage in Australia 1.3 Overview of the Social Media Networks 1.4 Social Media Marketing Resources
  • 2.1 Introduction to Content Marketing 2.2 Resource - Digital Marketing for Beginners 2.3 Digital Marketing Channels 2.4 What is Content Marketing 2.5 The Content Marketing Process 2.6 Content Marketing Opportunities 2.7 Content Marketing Constraints 2.8 Legal Requirements and Ethical Constaints 2.9 Content Marketing Trends
  • 3.1 Introduction to Content Marketing Strategy 3.2 Defining Objectives 3.3 Completing a SWOT Analysis 3.4 Conducting a Content & SEO Audit 3.5 Developing Buyer Personas 3.6 Generating Content Topics 3.7 Defining the Content Strategy 3.8 Developing a Content Editorial Calendar 3.9 Implementing Your Plan 3.10 Managing the Team 3.11 Setting Key Performance Indicators 3.12 Developing a Content Marketing Budget
  • 4.1 Content Creation 4.2 Establishing Your Brand Identity 4.3 Writing a Content Brief 4.4 Sourcing and Hiring Resources 4.5 Managing the Project 4.6 Creating Great Content 4.7 Optimising Content for SEO 4.8 Reviewing & Approving the Content 4.9 Publishing the Content 4.10 Content Marketing Review
  • Assessment Task 1 - Content Marketing Strategy & Implementation - Working Template with Instructions Assessment Task 1 - Submission
  • Assessment Task 2 - Content Creation - Working Template with Instructions Assessment Task 2 - Submission