Course curriculum

  • 1
    SMMMSM502A Introduction
  • 2
    Chapter 1. Welcome to Unit SMMMSM502A
  • 3
    Chapter 2. Mainstream Social Media Marketing Strategy
  • 4
    Chapter 3. Organic Implementation, Advertising
  • 5
    Chapter 4. Social Media Metrics, Reports, Management Tools
  • 6
    Assessment Task 1
  • 7
    Assessment Task 2
  • Welcome to The Diploma of Social Media Marketing Course Overview
  • 1.0 Welcome to Unit SMMMSM502A 1.1 Introduction to Mainstream Social Media Networks 1.2 Social Media Marketing Industry Report 1.3 Facebook Overview and Features 1.4 Facebook Blueprint 1.5 Instagram Overview and Features 1.6 LinkedIn Overview and Features 1.7 Twitter Overview and Features 1.8 YouTube Overview and Features
  • 2.1 Mainstream Social Media Marketing Strategy 2.2 Conducting a Social Media Network Audit 2.3 Identifying Your Audience & Objectives 2.4 Selecting Your Social Media Networks 2.5 Understanding the Different Content Categories 2.6 Developing Your Social Media Marketing Strategy 2.7 Defining the Role of Paid Advertising 2.8 Integrating Influencer Marketing 2.9 Setting Strategic KPIs 2.10 Identifying Required Resources 2.11 Developing an Implementation Plan 2.12 Creating a Social Media Budget
  • 3.1 Facebook Organic Implementation 3.2 Facebook Paid Advertising 3.3 Facebook Ad Platform Best Practice 3.4 Instagram Organic Implementation 3.5 Instagram Paid Advertising 3.6 LinkedIn Organic Implementation 3.7 LinkedIn Paid Advertising 3.8 Twitter Organic Implementation 3.9 Twitter Paid Advertising 3.10 YouTube Organic Implementation 3.11 YouTube Paid Advertising
  • 4.1 Understanding Social Media Metrics 4.2 Developing Performance Reports 4.3 Tracking Expenses Against The Budget 4.4 Measuring Effectiveness 4.5 Utilising Social Media Management Tools
  • Assessment Task 1 -Social Media Marketing Strategy & Implementation - Working Template with Instructions SMMMSM502A Mainstream Social Media Marketing Strategies — Assessment Task 1 – Submission
  • Assessment Task 2 -Social Media Marketing Strategy & Implementation - Working Template with Instructions SMMMSM502A Mainstream Social Media Marketing Strategies — Assessment Task 2 – Submission